What’s cooking? Trends in food!

Our new report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food.

It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage.

Rather, it focuses on eight of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.

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– Stefanie Becks / Corporate Communications Manager / JWT Germany