Tag Archives for marketing
Mobile Marketing, an integral part in the new SoMoLo Trend
@Flickr:ChrisGrabert
Vienna, the city of classic music and brilliant composers like Haydn and Mozart. Vienna, a city of vivid and rich history, and nowadays one of the cities with the highest quality of living on the planet, a lively hub located at the heart of the European Union. Yet to me, the city was always just the capital of our southern neighbours in Austria, a country I had only visited for recreation in the decent skiing areas. However, this view changed when I was assigned to be trained in mobile marketing by our new partner IQ Mobile.
Mobile, an integral part in the new SoMoLo Trend and Austria a country of “merely” 8.5 million people? How does this go together?
Continue Reading →Memolane – remember your social life
As we all know the Social Web is full of tools, networks, and platforms you can join. They are helpful to organize your communication and they can be fun, e.g. spotting your food and sharing it with your friends. But do you remember what you have done on those networks last week? Maybe last month or even last year? Social Media exists primarily in the present, but a lot of your memories exist online.
Memolane.com could be the answer. It is a tool against the memory loss of Social Media; a place to archive your social life. You can travel back in time like Marty McFly did it with the De Lorean in “Back to the Future”.
The claim “See, search and share your life” speaks volumes. With the integration of the two biggest social networks Twitter and facebook, the picture sharing platforms flickr, picasa, instagram, the location-based service foursquare, the travel service tripit, the video platforms youtube and vimeo, the music of Last.fm, spotify and MySpace and any RSS-Feed a whole online life can be imported and shared with friends.
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