Tag Archives for flat mailing
American Express – Missing Page
RMG connect is the CRM and dialogue marketing arm of JWT Germany. For the client American Express the team brought to life a real story experienced by one AMEX user: a missing page of a novel was replaced by the lifestyle services of AMEX within hours. The mailing includes this missing page and tells that story. With great effect and amazing results for the client and the agency. The response rates were superb and far beyond benchmarks. The mailing has won countless industry awards – including “best of show” at the prestigious German Direct Marketing Award (DDP).
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