Tag Archives for Digital
Caught in Cannes by JWT on the 24th of June, 2011
“You need to understand social media and fish where the fish are.” David Eastman, Worlwide Director of Digital at JWT points out in the interview with Till Hohman where brands have to improve. “For traditional advertising it’s getting harder and harder to come up with an unique idea”. But just making prize draws on Facebook is also not enough to create a long lasting relationship with consumers. Also for the social media channel, ideas have to be unique and outstanding. If not, consumers just ignore them.
In the second part of the interview, filmmaker Amr Salama explains how powerful social media can be. During the revolution in Egypt he reported in his blog about the situation in Egypt. In his interview he talks about how important it is to sometimes also make dangerous decisions. “You are shocked by decisions you or others make. But in these moments you are another person, the energy of the people drives you.” For Amr Salama there is also something brands can learn out of this: “Brands should no longer ask: How can I sell more? They should ask: How can I respect consumers more so that I can sell more.”
Respecting consumers also means to talk their language. Ricardo Cardenas works for ORCI in Los Angeles. There, he creates campaigns for the Spanish speaking citizens of America. A growing market: Today more than 55 million Hispanics live in the USA.
Enjoy watching the full interview on our JWT Germany YouTube Channel
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