At the 2011 Geneva Motor Show, our long-time client Mazda launched its first-ever brand campaign in Europe. Created by a group of WPP agencies including JWT, Wunderman and Mindshare, the multi-channel campaign features authentic stories told by real Mazda executives and engineers. All the stories tell how Mazda challenges convention to make things better.
The special history of Hiroshima has given its people the will to overcome challenges and seek different ways of doing things. This spirit is strong at Mazda. The recent, tragic events in Japan have given this particular Mazda story new relevance. Although not intended as such, it has become a testament to the Japanese people and their strength in the face of adversity. Mazda is committed to the regional recovery efforts and our thoughts are with all those affected.