Das internationale Team von JWT Hamburg launcht für seinen Kunden Efes die Einführungskampagne des neuen Light-Biers „Efes Lite“ in Kasachstan. Mit der modernen Kampagne, die bis Dezember Out-of-Home und am Point-of-Sale zu sehen sein wird, schafft es JWT die Marke geschickt in das Leben der Konsumenten einzubringen und lässt sie somit zum Teil ihrer Kultur werden.
Visualisiert wird dies durch eine besondere Fotografie-Technik, die es in der ersten und letzten Stunde des Tageslichts ermöglicht eine ganz besondere Stimmung einzufangen. Der neue Claim unterstreicht dies und fungiert gleichzeitig als Call-to-Action: „Make it a bright moment, by upgrading it with EFES Lite.“Continue Reading →
As we are all aware, technology is blurring the boundaries between different forms of interaction and content in our lives. We only have to look to Facebook to see a consolidation of news streams from friends, brands, interest groups and publications all in one place. There’s a similar siutation on the hardware front with the rise of smartphones, tablets, right through to social TV. This fluidity of conversation and integration of channels has demanded a shift in the way we work as marketers.
At JWT, we believe it’s critical that we combine diverse expertise and embrace a process of collision between different industries and skillsets to be able to communicate successfully in this digitally-enabled world. We achieve this through our global Worldmade approach and philosophy.Continue Reading →
To address Mazda’s brand familarity issues – which impacted on their sales funnel – Team Cosmo developed a primary brand campaign entitled: “Defy Convention.’’ Cosmo is a team agency out of the Mazda teams of the WPP agencies JWT, Wunderman and Mindshare, creatively led by JWT Executive Creative Director Eddy Greenwood.
Our chosen approach was to tell authentic stories about the not-yet widely known car company from Hiroshima, and convey its philosophy in a documentary style. By showing the people behind the cars – the engineers and executives that give the brand a unique face and underlined its heritage and origin in a unique fashion.Continue Reading →
Hi, my name is Chrisna Basson. I’m usually a planner at the JWT Cape Town office, but at the moment I’m in Hamburg for the next 6 months.
Why I am here and how it all started…
A few months ago we at JWT Cape Town were called in for a global simulcast where the global leadership team introduced our new JWT global philosophy – JWT is worldmade. This philosophy – they explained – is underpinned by our strong global network and our broad global footprint. I really liked the new philosophy, because I see on a daily basis how all the JWT planners interact and help each other, and it’s something that I’ve always thought is something we should make the most of. So as I sat and listened, my thoughts drifted to all the possibilities that this new philosophy had.Continue Reading →
Vienna, the city of classic music and brilliant composers like Haydn and Mozart. Vienna, a city of vivid and rich history, and nowadays one of the cities with the highest quality of living on the planet, a lively hub located at the heart of the European Union. Yet to me, the city was always just the capital of our southern neighbours in Austria, a country I had only visited for recreation in the decent skiing areas. However, this view changed when I was assigned to be trained in mobile marketing by our new partner IQ Mobile.
Mobile, an integral part in the new SoMoLo Trend and Austria a country of “merely” 8.5 million people? How does this go together?Continue Reading →