Internationalista
Worldmade In Action: Chrisna Basson From JWT South Africa Working @ JWT Germany For 6 Months
Hi, my name is Chrisna Basson. I’m usually a planner at the JWT Cape Town office, but at the moment I’m in Hamburg for the next 6 months.
Why I am here and how it all started…
A few months ago we at JWT Cape Town were called in for a global simulcast where the global leadership team introduced our new JWT global philosophy – JWT is worldmade. This philosophy – they explained – is underpinned by our strong global network and our broad global footprint. I really liked the new philosophy, because I see on a daily basis how all the JWT planners interact and help each other, and it’s something that I’ve always thought is something we should make the most of. So as I sat and listened, my thoughts drifted to all the possibilities that this new philosophy had.
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