JWT Buddies – ein JointVenture von Buddybrand, eine der führenden Social Media Agenturen mit Sitz in Berlin und JWT eine der renommiertesten Werbeagenturen – realisieren erstes Digitalprojekt des weltweit führenden Herstellers von Batterien und Taschenlampen, Energizer. Hauptthema zum Launch der Fan-Page auf Facebook ist der Energizer Night Run am 29. September 2012 in Köln, der durch eine kreative Applikation promotet wird.Continue Reading →
Do you know FOMO? You’re probably familiar with the concept, if not the name: It’s the Fear Of Missing Out!
A vicious cycle that’s become a recognized thing by many social media users these days: you slowly get the feeling that you’re missing out on finding out just how much you’re missing out on…
So: Who suffers most from FOMO, how do you fight FOMO — or is it even an issue for you?Continue Reading →
A couple of weeks ago THE event of the mobile branch, the mobile world congress, took place in Barcelona. As we are always keen on identifying the latest trends and developments within this growth market and look out for opportunities for our clients, three Internationalistas of JWT (Alex Pallete and Ramon Jimenez from the JWT Global Task Force and Will Palley, trends strategist for JWTIntelligence) visited the venue and condensed their findings into a highly interesting trend report published by our global trendspotting and research experts of JWT Intelligence.
Building on a triad of hyperconnectivity – 1. towards HC, 2. new HC experiences, 3. constraints of an HC world – they titled their report “15 ways mobile will change our lives”, and not only will these do so, but in many markets they are already doing.Continue Reading →
As we are all aware, technology is blurring the boundaries between different forms of interaction and content in our lives. We only have to look to Facebook to see a consolidation of news streams from friends, brands, interest groups and publications all in one place. There’s a similar siutation on the hardware front with the rise of smartphones, tablets, right through to social TV. This fluidity of conversation and integration of channels has demanded a shift in the way we work as marketers.
At JWT, we believe it’s critical that we combine diverse expertise and embrace a process of collision between different industries and skillsets to be able to communicate successfully in this digitally-enabled world. We achieve this through our global Worldmade approach and philosophy.Continue Reading →
Vienna, the city of classic music and brilliant composers like Haydn and Mozart. Vienna, a city of vivid and rich history, and nowadays one of the cities with the highest quality of living on the planet, a lively hub located at the heart of the European Union. Yet to me, the city was always just the capital of our southern neighbours in Austria, a country I had only visited for recreation in the decent skiing areas. However, this view changed when I was assigned to be trained in mobile marketing by our new partner IQ Mobile.
Mobile, an integral part in the new SoMoLo Trend and Austria a country of “merely” 8.5 million people? How does this go together?Continue Reading →