Monthly Archives for March 2012
The Berocca Launch: A worldmade Approach To Making Things
As we are all aware, technology is blurring the boundaries between different forms of interaction and content in our lives. We only have to look to Facebook to see a consolidation of news streams from friends, brands, interest groups and publications all in one place. There’s a similar siutation on the hardware front with the rise of smartphones, tablets, right through to social TV. This fluidity of conversation and integration of channels has demanded a shift in the way we work as marketers.
At JWT, we believe it’s critical that we combine diverse expertise and embrace a process of collision between different industries and skillsets to be able to communicate successfully in this digitally-enabled world. We achieve this through our global Worldmade approach and philosophy.
Continue Reading →JWT stimmt Ogilvy zu: Wachsen Inhaberagenturen wirklich stärker?
Thomas Strerath, CEO der Netzwerk-Agentur Ogilvy antwortet auf einen Artikel der Horizont, nach dem Inhaberagenturen (angeblich) stärker wachsen als Networks.
Seiner Meinung nach würde uns ein Blick ins Ausland lehren, dass wir in Deutschland in einer Ausnahmesituation sind. Überall sonst dominieren trotz der gleichen Holdingvorgaben die Networks.
JWT Germany, als Teil eines globalen Netzwerks, sieht das genauso. Daher stimmen wir Thomas Strerath zu!
- Stefanie Becks / Corporate Communications Manager / JWT Germany
Continue Reading →Wir freuen uns über unseren erfolgreichen Start in die Award Saison 2012
BoB Award 2012: (Verleihung am 25. April)
Shortlist Kategorie Credentials mit: JWT “Caught in Cannes”
Shortlist Kategorie Integriert mit: JWT “Caught in Cannes”
Shortlist Kategorie PR mit: JWT “Caught in Cannes”
Continue Reading →JWT: The stories behind our TED award
To address Mazda’s brand familarity issues – which impacted on their sales funnel – Team Cosmo developed a primary brand campaign entitled: “Defy Convention.’’ Cosmo is a team agency out of the Mazda teams of the WPP agencies JWT, Wunderman and Mindshare, creatively led by JWT Executive Creative Director Eddy Greenwood.
Our chosen approach was to tell authentic stories about the not-yet widely known car company from Hiroshima, and convey its philosophy in a documentary style. By showing the people behind the cars – the engineers and executives that give the brand a unique face and underlined its heritage and origin in a unique fashion.
Continue Reading →FOMO: JWT Explores Fear of Missing Out Phenomenon
In our March trend report, we explore the phenomenon of FOMO – the unpleasent and uncomfortable feeling of missing out on something important. True to the motto: „The grass is always greener on the other side.“, the age of technology let this saying gain evermore in importance by invoking a mild sense of jealousy towards some of our peers. Our FOMO report identifies which groups are most prone to FOMO and how they respond to it. It also spotlights how FOMO is manifesting in the zeitgeist, and looks at the wide-ranging potential for brands seeking to tap into FOMO.
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