Monthly Archives for February 2012
Trends At JWT: Why We Do What We Do And How We Do It
At JWT, we help our clients leverage trends in an opportunistic way for communications, product, brand and business development. We see it as our job to bring the outside in—to help inspire ideas beyond brand, category and consumer conventions.
JWTIntelligence, JWT’s dedicated trends unit, explores developments related to everything from gaming, globalization and retail to mobile technology, food and travel. What we find is that trends don’t happen in isolation: They tend to intersect and work in tandem with each other, and many are extensions or outgrowths of trends we formerly spotted. After all, trends with real significance can’t be assigned to just one calendar year; we focus on shifts with weight and momentum that are likely to be with us for a while.
Continue Reading →Worldmade In Action: Chrisna Basson From JWT South Africa Working @ JWT Germany For 6 Months
Hi, my name is Chrisna Basson. I’m usually a planner at the JWT Cape Town office, but at the moment I’m in Hamburg for the next 6 months.
Why I am here and how it all started…
A few months ago we at JWT Cape Town were called in for a global simulcast where the global leadership team introduced our new JWT global philosophy – JWT is worldmade. This philosophy – they explained – is underpinned by our strong global network and our broad global footprint. I really liked the new philosophy, because I see on a daily basis how all the JWT planners interact and help each other, and it’s something that I’ve always thought is something we should make the most of. So as I sat and listened, my thoughts drifted to all the possibilities that this new philosophy had.
Continue Reading →JWT Germany CCO, Till Hohmann On German Network Bashing
I wonder, whether all the facts are really considered when the German trade press writes about network agencies in this market. And my wondering is prompted by yet another headline article about “the crisis of the networks” in this week’s W&V, arguably the leading German advertising industry mag.
Rather than going into any kind of assault or lengthy debate I simply want to put a few facts on the table. These are facts that are readily available to anybody – be it a journalist or a reader. Yet they seem to be overlooked.
So here we go.
When articles describe network agencies in Germany there is a certain undertone of them being a daunting empire – much in difference to independent agencies. As if it were a battle of the cool little Davids against the big evil Goliaths. And of course it is fun to side with David. He is hot, young and very creative in choosing his weapons.
But the facts speak another language:
Continue Reading →JWT Germany gewinnt Etat des Outlet-Betreibers Neinver
Hamburg, 6. Februar 2012
JWT Germany mit neuem Shopping-Kunden: Das Frankfurter Office der Kommunikationsagentur betreut ab sofort sämtliche Werbemaßnahmen für NEINVER Deutschland im B2B-Bereich. Neinver ist eines der größten Immobilienunternehmen in Europa und betreibt aktuell 13 Outlet-Center unter den Markennamen „Factory“ und „The Style Outlets“ – darunter das größte deutsche Outlet-Center in Zweibrücken. JWT konnte sich in einem zweistufigen Pitch gegen fünf Konkurrenten durchsetzen. Hauptaufgabe sind der Relaunch des Markenauftritts sowie die Ausweitung und Stärkung der Markenbekanntheit bei Key-Stakeholdern auf der Ebene kommunaler Entscheider sowie im Immobilien- und Finanzsektor. Speziell der Bereich Online-Kommunikation wird hierbei in den Fokus gerückt. Darüber hinaus wird JWT re levante Kooperationsideen entwickeln und Unternehmenspräsentationen für potentielle Markenpartner sowie Werbemittel realisieren.
Continue Reading →Mobile Marketing, an integral part in the new SoMoLo Trend
@Flickr:ChrisGrabert
Vienna, the city of classic music and brilliant composers like Haydn and Mozart. Vienna, a city of vivid and rich history, and nowadays one of the cities with the highest quality of living on the planet, a lively hub located at the heart of the European Union. Yet to me, the city was always just the capital of our southern neighbours in Austria, a country I had only visited for recreation in the decent skiing areas. However, this view changed when I was assigned to be trained in mobile marketing by our new partner IQ Mobile.
Mobile, an integral part in the new SoMoLo Trend and Austria a country of “merely” 8.5 million people? How does this go together?
Continue Reading →