Monthly Archives for September 2011
Just like Eva I was invited to be part of the JWT worldmade Training in Prague…
Like for the most of us I suppose, it was pretty difficult for me to get myself into a worldmade feeling after our video-conference with Bob, Fernando etc.. Being an Internationalista at JWT wasn’t really more for me, than getting some mails from Bob, knowing about our other offices around the world or getting some annoying requests from other teams, which seem just to disturb my daily business.
I now must confess, the days in Prague had changed my thinking about this. On the one hand of course it is about the tools that were developed during the worldmade process, which really can help us to be connected in our network and give us the ability to really help us gain new business, showing the clients that JWT is a (the only) really networking network. But much more than this, I was privileged to get a live proof, what being an Internationalista really meens (especially for me, who wasn’t able to spend longer periods working in foreign countries). An example: What do you think, was our colleague from Moscow Dimitri thinking, when Alex from Romania showed the whole group the billboard about the independence fight of Moldawia against Russia as a great piece of artwork coming from our Bucharest office? I think I was able to see it in his eyes… This is a good proof of the mixture of cultural thinking we can combine from very different countries, regions, areas to really MAKE things inspired by the world.
I really did not know what I was signed up for when I left for my three days in Prague. I only knew that I was going to sit together with 30 other people from around Europe in a presumably really hot meeting room.
Now, being back, I am happy to having been signed up at all and for being one of the firsts to experience the true spirit of the worldmade tools. The workshop was truly inspiring. Not only content-wise, learning a lot about new tools of how to structure brainstormings and discover insights, etc. but also and mainly on the people I met there.
Building up on the request from Bob some time ago where we were asked to send in what we „make“ outside of our job at JWT, Kate Bruges gave us some homework before the workshop. „Bring something that you make outside JWT that is truly inspired by the world“.
I was astonished about what poeople brought. From keeping pigs and making their own bacon over creating jewellery that saves the seas to running marathons in several countries. We had a singer in an Electro Rockband, someone opening a luxury spa or playing saxophone for 25 years.
In the first place it inspired me because I saw there IS still a life outside of work but it inspired me even more to get out there and make things. And specifically, make things inspired by the world. There is so much to discover from the world and other cultures.
I can’t wait for my next workshop and to decide on what I would like to make next.
Since there was no time to do the culture watch last week and we bring back to life the int. calendar for this week.
In august there is a special tradition in Sweden, eating Surströmming or fermented herring. The reason for this dish to be eaten in august is because it was earlier regulated by the government that Surströmming was only allowed to be sold in August. Surströmming is a northern Swedish dish consisting of fermented Baltic herring. When opened, the contents release a strong and sometimes overwhelming odour, which explains why the dish is often eaten outdoors. A Japanese study has shown that the smell of a newly opened can of Surströmming is the most putrid smell of food in the world. In 2006 most major airlines banned the canned fish since it potentially explosive.
To be honest, I have never tried it myself. But I know if we were to open one in the office we would probably have to take the day off.
If you want to take a closer look on how Germans tackle the surströmming experience please see the link below:
From here on please consider this day the official “Stinky Fish-Day”